When I was asked to advertise the new IKEA catalog, I wanted to do something with the old one as well. People often keep it for a year or until the new one comes out. You had the opportunity to bring back your old catalog, that was then shredded to pieces and stuffed into a cushion designed by Charles Kaisin. His design was inspired by the molecule of paper.

You would leave your IKEA store with the new catalog and a new cushion called KÜSS!

AWARDS

• Eurobest 2016// Bronze (media)
• CCB 2016 // 1 Gold / 5 Silvers (Direct, Outdoor, Media and Design)
• Cannes 2016 // Shortlist (Promo & Activation)

CREDITS