The Crashed Glass

When driving, drink 0.0%
1 in 3 Belgians still drive under the influence of alcohol.* To initiate change, Jupiler created an unusual glass using shattered windows from alcohol-related car accidents.

AWARDS

  • Cannes 2023 3 shortlists
  • Eurobest 2023 1 Silver / 2 Bronzes
  • CBA 2024 1 Grand Prix (Industry Craft, Art Direction, Alcoholic & non-alcoholic drinks) / 1 Gold
    ( Brand Experience, Retail Experience, Alcoholic & non-alcoholic drinks) / 1 Silver (Media, Ambient Media – Small Scale, Alcoholic & non-alcoholic drinks) / 1 shortlist (Design, Product & Packaging Design, Graphic Design, Alcoholic & non-alcoholic drinks)
  • CREDITS

 

 

Category

Creative Director

Tags

0.0, AB InBev, Advertising, Art, Awarness Campaign, Beer, Beer Glass, Crashed Glass, Creative, Design, Don't Drink & Drive, Jupiler, Print, Product Design, Productising, Social Campaign