To celebrate the opening of the terraces in the summer we launched the concept « It’s Beer O’clock ».
A sundial is composed of two parts: a base (engraved with the hours of the day) and a gnomon (that overcast its shadow on the base and tells you the time). A similar phenomenon can be observed when you sit in the sun at the terrace of a café: this time with the table serving as a base and the beer bottle as a gnomon.
“It’s beer o’clock” came at the right time and was a really good excuse to enjoy the bar terraces again.
Art Director