About me

Hi, my name is Antoinette Ribas.

I started my career as an Art Director more than 20 years ago.

I immediately enjoyed challenging briefings and creating products and experiences as well as working with traditional media.

I love creating iconic objects for brands:

For instance, I designed a collection of scarves for the launching of a new Audi Cabrio, a cushion filled with old IKEA catalogues, the first dog safety vest for Tom&Co, an entirely edible Christmas card made of celery for Lima, a new way of buying animal furniture by playlists for IKEA and even a double vinyl record to teach women how to « mix » their breasts for self-examination (#mixforboobs).

Creating designer furniture or remarkable objects is a free time hobby.

And so in 2011, I created my first piece of furniture: The Tablemag, a coffee table with a built-in rack designed to store magazines elegantly. The collection was featured at the Brussels Design Week and exhibited in London afterwards.

Today, I am launching an innovative series of green, sustainable and reusable furniture named BOGO, a collection of impossible candles and a series of masks made of mycelium where the mushroom is the artist and shapes the faces as it pleases.

Working for several Agencies such as Mc Cann, FamousGrey, MortierBrigade, Air, DDB, OgilvySocialLab and BBDO gave me the opportunity to collaborate with brands like IKEA, Toyota, Volkswagen, Audi, Touring, Lima, Amnesty, Doctors without Borders, ING, Deutsche Bank, Le Soir, Orange, Proximus, Helleman’s, Bacardi, Delhaize, Nespresso and many others.

Thanks to the combination of creative agencies and ambitious brands, I had the chance to win between 150 and 200 (national and international) awards.

In 2020, I was very honored to receive the title of Next Creative Leader by the One Show in New York.

As Creative Director I have worked on projects for Toyota, Douwe Egberts, Total Energies, Campina, InBev.

I have also been a member of the Creative Belgium Board since 2018. In this context, my mission is to bring more diversity in the broad sense (gender, age and culture) to Belgian advertising.