When I first received the briefing to make a banner to generate test drives for the new Audi cabrio, I immediately thought we could do something better. 🙂
I created a collection of scarves in partnership with Belgian artists. These large and unique silk scarves were offered after each test drive. The Audi app even offered instructions on how to tie the scarf elegantly.
It was such a success that we couldn’t keep up!

There were too many test drives booked.

Product Design, Design, Scarves Collection, Belgian Artists, Cars, AUDI, Cabrio, Test Drive, Brand Experience, Promo Activation, Direct